Start with the fundamentals
PNG is useful for digital graphics and transparent backgrounds, but it is pixel-based. SVG is a scalable vector format widely used online. EPS and suitable vector PDFs are often requested by printers and signwriters.
Put it into practice
Ask for both raster and true-vector versions of your final identity. Check whether text has been outlined or fonts are appropriately supplied, and confirm colour specifications with the printer. Converting a low-resolution PNG into an SVG wrapper does not create genuine editable vector artwork.
What comes next?
Whether you are starting something new or refining an existing identity, consider how people will encounter your business and what the brand should communicate. A well-prepared creative brief makes every design decision easier.